Tamworth-based business Equine Performance Registry of Australia has announced it is partnering with Performance Horses Australia Sales in their quest to revolutionise the equine industry of Australia.

EPRA believe in providing a central hub and community for breeders, owners and riders regardless of their chosen event or horse breed.

The business provides a one-of-a-kind industry directory where you can find anything from trainers and breakers, to equine veterinarians and riding instructors – with everything in between.

“But that’s not all, we recognise and register all horses that are able or unable to be registered through breed societies/associations,” EPRA registrar Amanda Nicholson said.

“We offer an alternative to our members. Fees that are affordable.

“Memberships unlike any other, a full 12 months membership from date of joining.

Points and performance history is also allocated to horses, riders and trainers in classes that are recognised by EPRA and its approved performance bodies/breed societies Australia wide.

“EPRA is all about performance, recognition and information. With the continuing drought conditions we all are currently experiencing, this drives innovation and diversification ideas and the platform of both start-up businesses working together has now evolved,” Ms Nicholson said.

To celebrate their first birthday, EPRA are offering lifetime horse registrations for half-price $25 and DNA testing for $58 – ending August 2, 2019.

“So, if you have a horse you would like to register and offer for sale with Performance Horses Australia Sales now is the time,” Ms Nicholson said.

“We see the partnership between Equine Performance Registry of Australia and Performance Horses Australia Sales as a great opportunity to expose both new businesses to the entire equine fraternity.

“By working together, we can only add strength and opportunities for each other.

“Performance Horses Australia Sales business platform of accessible and affordable, selling and buying of horses is a very exciting concept, as EPRA members are regularly looking for new ways to attract sales, without the relevant excessive expenses.”

Performance Horses Australia Sales was established when the principals were looking for a suitable vehicle to search and buy or sell performance horses without spending a significant amount of time researching a whole host of different areas, or patiently waiting for one or two key sales held per year in Australia.

The difficulties in accessing bloodlines and horses from distant areas from interstate and remote regions were unproductive and frustrating.

“This demand subsequently drove the concept of an Australia-wide timed auction on a regular basis, so that the needs of both vendors and buyers are successfully met,” Ms Nicholson said.

Performance Horses Australia Sales offer affordable listing and selling fees, without the added cost of transport and stabling fees for vendors, but with maximum exposure on social media and online platforms.

Purchasers will have access to a broader range of options available to them and able to do their research from anywhere in Australia with the additional benefits of timely inspections, if desired.

“The concept of providing an online central hub for breeders, riders, vendors and buyers of any and every performance bred horse is a much-needed boost for the equine industry,” Performance Horses Australia sales brincipal Brad Johnstone said.

“The newly formed innovated partnership between EPRA and PHAS will benefit every horse and horse owner in Australia by providing a one-stop-shop for all equine performance horses. There are very exciting times ahead.”